all day matte liquid lipstick

Matte that doesn't turn your lips to paper.

Most liquid lipstick makes you choose between staying put and staying comfortable. This one sets to a real matte, wears through a meal, and doesn't crack across the middle by hour four.

Lightweight enough that you forget it's on. Pigmented enough that one pass does it.

Six shades:
• Rich Rich — deep and expensive-looking
• Snatched — the everyday one
• Last Chance — pink, the one in the Berry Me kit
• So Ideal — warm brown
• Bare — your lips, cleaned up
• Hypnotize — the boldest of the six

Line it first with Soft Glide and it lasts noticeably longer.